PARTISIPASI MASYARAKAT DAN PANDAWARA GROUP DALAM IMPLEMENTASI SAPTA PESONA DI PANTAI KESENDEN CIREBON
Keywords:
Community, Sapta Pesona, TourismAbstract
The waste problem has always been a topic in the world that is difficult to control, especially since it needs to be addressed to find solutions for both the government and the community. The presence of Pandawara Group as an environmental activist is enough to bring fresh air to solve the waste problem in Indonesia; they play an active role in campaigning for environmental issues through social media networks, which have indeed had a significant impact because they have proven successful in attracting young generation sympathizers to join in their activities. The research method used in this study is Participatory Action Research (PAR), where researchers are directly involved in activities and collect data through documentation. To do this activity, Prima International Tourism Polytechnic students cleaned Kesenden Beach Cirebon with Pandawara Group to implement the concept of charm sapta pesona to the people in Cirebon. The purpose of this research is to foster a sense of concern for the community towards environmental awareness, especially in Kesenden Beach Cirebon, which has excellent potential if managed properly, one of which is by paying attention to the cleanliness of the surrounding environment.